{"id":303,"date":"2017-07-28T13:08:04","date_gmt":"2017-07-28T13:08:04","guid":{"rendered":"https:\/\/www.phplist.com\/blog\/?post_type=kbe_knowledgebase&#038;p=303"},"modified":"2017-08-02T17:38:15","modified_gmt":"2017-08-02T17:38:15","slug":"unique-clicks-total-clicks","status":"publish","type":"kbe_knowledgebase","link":"https:\/\/www.phplist.com\/blog\/knowledgebase\/unique-clicks-total-clicks\/","title":{"rendered":"Unique clicks and total clicks"},"content":{"rendered":"<p>Unique clicks refers to the number of subscribers who have clicked a link, rather than simply the total number of clicks.<\/p>\n<p>Unique clicks will always be less than or equal to the total number of clicks, because multiple clicks from a single subscriber will only be counted once for unique clicks. This is similar to &#8216;Unique page views&#8217; in Google Analytics and other similar software.<\/p>\n<p>The tracking is based on the unique links which are generated for each message and personalised to each subscriber.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique clicks refers to the number of subscribers who have clicked a link, rather than simply the total number of clicks. Unique clicks will always be less than or equal to the total number of clicks, because multiple clicks from a single subscriber will only be counted once for unique clicks. This is similar to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","kbe_taxonomy":[7],"kbe_tags":[27],"class_list":["post-303","kbe_knowledgebase","type-kbe_knowledgebase","status-publish","hentry","kbe_taxonomy-delivery","kbe_tags-statistics"],"_links":{"self":[{"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_knowledgebase\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_knowledgebase"}],"about":[{"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/types\/kbe_knowledgebase"}],"author":[{"embeddable":true,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":4,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_knowledgebase\/303\/revisions"}],"predecessor-version":[{"id":410,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_knowledgebase\/303\/revisions\/410"}],"wp:attachment":[{"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"kbe_taxonomy","embeddable":true,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_taxonomy?post=303"},{"taxonomy":"kbe_tags","embeddable":true,"href":"https:\/\/www.phplist.com\/blog\/wp-json\/wp\/v2\/kbe_tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}