Campaign send speed: explained

You prepared a campaign – wrote content, created template, selected the desired lists you want to send this campaign out – and lastly you clicked “Place campaign in queue for sending”. But, when this campaign will arrive at your subscribers’ mailboxes? Sending time and speed depends on several factors. Send speed of campaigns from all […]

Designing an Email template

Upon arrival at your subscription page readers can choose whether they want to receive HTML or Plain Text content from you. The “plain text” readers will receive your newsletter content in the form of plain text, meaning that their email will have no images, colors or working hyperlinks. Instead, they will be able to read […]

Same campaign, different looks

Every marketer invests some time into testing their campaign prior to queuing it. It is highly recommended that you test, test and test your campaign before you send it out to your subscribers in order to identify any flaws your campaign might carry. Broken hyperlinks, broken pictures, or poorly formatted text are only a few […]

Spam traps: how to avoid them

From the name itself, it is clear that spam traps (or “spamtraps”) are used to lure spam content and block it in case there is a sending attempt in the future. Spam traps are used by Internet Service Providers (ISPs) and blacklist providers to protect inboxes from unwanted or dangerous spammy content. But ironically, the […]