At your phpList dashboard, under Subscribers > Manage subscribers you can find the Reconcile subscribers feature. This is one of the best and fastest ways to manage your subscribers in bulk. Managing subscribers one by one can be difficult, time-consuming, and sometimes impossible if you have thousands of them. Regular list clean up is required […]
Tag: Effective Email Marketing
Designing an Email template
Upon arrival at your subscription page readers can choose whether they want to receive HTML or Plain Text content from you. The “plain text” readers will receive your newsletter content in the form of plain text, meaning that their email will have no images, colors or working hyperlinks. Instead, they will be able to read […]
Same campaign, different looks
Every marketer invests some time into testing their campaign prior to queuing it. It is highly recommended that you test, test and test your campaign before you send it out to your subscribers in order to identify any flaws your campaign might carry. Broken hyperlinks, broken pictures, or poorly formatted text are only a few […]
Spam traps: how to avoid them
From the name itself, it is clear that spam traps (or “spamtraps”) are used to lure spam content and block it in case there is a sending attempt in the future. Spam traps are used by Internet Service Providers (ISPs) and blacklist providers to protect inboxes from unwanted or dangerous spammy content. But ironically, the […]
Why you should use a template for your campaigns
An email template is an HTML file that you add your content within it. You can create one yourself, find a free one online or hire someone to do for you. Why do I need a template? Drafting an email campaign content can take a lot of time. From hours to days depending on the […]