Designing an Email template

Upon arrival at your subscription page readers can choose whether they want to receive HTML or Plain Text content from you. The “plain text” readers will receive your newsletter content in the form of plain text, meaning that their email will have no images, colors or working hyperlinks. Instead, they will be able to read […]

Same campaign, different looks

Every marketer invests some time into testing their campaign prior to queuing it. It is highly recommended that you test, test and test your campaign before you send it out to your subscribers in order to identify any flaws your campaign might carry. Broken hyperlinks, broken pictures, or poorly formatted text are only a few […]

Spam traps: how to avoid them

From the name itself, it is clear that spam traps (or “spamtraps”) are used to lure spam content and block it in case there is a sending attempt in the future. Spam traps are used by Internet Service Providers (ISPs) and blacklist providers to protect inboxes from unwanted or dangerous spammy content. But ironically, the […]

Why you should use a template for your campaigns

An email template is an HTML file that you add your content within it. You can create one yourself, find a free one online or hire someone to do for you. Why do I need a template? Drafting an email campaign content can take a lot of time. From hours to days depending on the […]

Digital marketing and social distancing

While more and more people turn to tech jobs, the majority worldwide still relies on jobs that require traveling to their workplace or their customers’ location. With the COVID-19 restrictions imposed by governments worldwide, this was practically impossible. Although, this unprecedented crisis led to some interesting changes for Q1 in many different areas. According to […]