Digital marketing and social distancing

While more and more people turn to tech jobs, the majority worldwide still relies on jobs that require traveling to their workplace or their customers’ location. With the COVID-19 restrictions imposed by governments worldwide, this was practically impossible. Although, this unprecedented crisis led to some interesting changes for Q1 in many different areas. According to […]

Email Marketing VS Social Media

Among marketers has been long discussed around the impact and effectiveness of email marketing and social media posts in digital marketing. No, there is not a battle between these two but it is important to be able to tell the difference between them in order to build your marketing strategy. Email has been around for […]

COVID-19-OUTBREAK

Your email campaigns to raise awareness on COVID-19

A few days ago the World Health Organization (WHO) declared COVID-19 a pandemic. Therefore it is very important to inform wide masses on the measures organizations, businesses and individuals will be taking to prevent a further spread of the virus. The World Health Organization is constantly sharing updates on the situation and the latest findings on […]

Slice your lists and speak to the right people

Having large subscribers’ lists sometimes can be hard to manage. No matter whether you are a large or small business, you might have lists with thousands or millions of subscribers registered on them. Chances are that these people might be interested in different services or products you offer and if you want to convert those […]

Effective Email Marketing: 101

Are you about to start your Email Marketing journey or want to optimize your future campaigns? Check below a few points to have in mind when creating your campaign. Concise subject line ‘Be brief but concise’. Your subject line is the first thing that your subscribers will check once they receive your email. Long subject […]