Designing an Email template

Upon arrival at your subscription page readers can choose whether they want to receive HTML or Plain Text content from you. The “plain text” readers will receive your newsletter content in the form of plain text, meaning that their email will have no images, colors or working hyperlinks. Instead, they will be able to read […]

Same campaign, different looks

Every marketer invests some time into testing their campaign prior to queuing it. It is highly recommended that you test, test and test your campaign before you send it out to your subscribers in order to identify any flaws your campaign might carry. Broken hyperlinks, broken pictures, or poorly formatted text are only a few […]

New customer care system – switching to Zammad

Open Source is a key element in how we perform day-to-day tasks at phpList Ltd. and one of the top priority day-to-day tasks is customer support. Combining these two together, we decided to switch to Zammad, the popular open source licensed ticketing system in order to resolve customer tickets faster and organize them better. Zammad […]

Purchased lists are harming your Email Marketing campaigns

With a quick internet search, you can find plenty of companies that sell pre-made Email lists that contain thousands of Email addresses that you can immediately import on your account and start sending them your campaigns. Nowadays you can even rent lists! Some of these services will even categorize these Emails based on different fields, […]